i cannot remember an olympic games that you were not broadcasting. i can remember back to seoul and calgary in '88, and you have always been the monopoly. you are like paas is to egg coloring, so a certain comedian might note.
if you are going to reign with an iron fist, show something earlier than at night. live is not always better. show something on multiple channels.
and if nothing else, if you must bottleneck it all onto one channel, quit showing synchronized diving. i am sure that i could think of a more stupid sport, but i refuse. there must be an old episode of alf or saved by the bell that you could air. no?
p.s. - new h#umor if you are interested, you conglomerate you.