there is money to be made, that is clear. but here's the problem with pandering to the least common denominator. you have to listen to them. once you dilute your brand to appeal to dummies for their cash, you not only have to continue to appeal to dummies and thus scare off others. but you have to effectively agree with them as well. you are beholden to dummies and their backwards ideals.
you may not be a company that strives to promote a racist, sexist, homophobic, simpleton, or non-scientific agenda. but when you do so to appease those you've pandered to, what's the difference.